During this workshop, you will develop a personalised, actionable marketing plan that’s ready to implement the next day, to have your practice growing faster in 2018.

A MARKETING PLAN IS ESSENTIAL

In the last decade, competition for patients has reached an all-time high. Competition is growing from every side:

• There are new practices opening up all the time – and 2209 new dentists have graduated in the past three years.
• Corporate practices are growing at an increasing rate, with big marketing budgets.
• Health funds are opening up their own clinics and offering no-gap treatment.

Most dental practices dedicate 95% of their effort to delivering clinical care and 5% to patient acquisition and retention. Marketing is only an afterthought when the phone stops ringing.

Having a marketing plan in place lets you consistently communicate with new and existing patients as part of your normal operations, not as a last resort when your book is empty.

The workshop

Join Practice Growth Marketing Specialist, Angus Pryor, to step you through building a plan that will:

• Have your practice standing out as the obvious choice for new patients in your area
• Detail a month by month plan for internal and external marketing at your practice
• Give you the peace of mind that comes from having a workable plan in place.

Plus, as an extra bonus on the day, enjoy presentations from special guest presenters.

By the end of the day, you’ll boost your understanding of:

• Key factors that ensure your practice stands out - to passers by, phone shoppers, new patients and old
• How to win online in your local area - SEO, Google Adwords, Google Reviews, Google Maps, Google Business, Review sites, Directories, Aggregators and more explained
• How to assess your own website and see if it matches what patients are looking for
• How to use social media to your advantage - learn what’s hot and what's not for 2018 and how to get the most from your social media marketing
• How to tap into the largest (and cheapest) resource at your fingertips (hint: you already have a relationship with them)!
• The importance of setting a budget for marketing activities and then measuring its performance to ensure you are getting a return on your investment
• Setting your practice apart from your competitors so that you don’t have to compete on price, and
• Much, much more

All your questions will be answered at this workshop.

The details

Bring your tools, bring the team! This event is a fun, hands-on workshop for you and your team to work on what really matters for your practice. Bring your tools (laptop, tablets etc) and get ready to put your practice growth on auto-pilot.

BONUS MARKETING PACK (1 per practice)

As a special bonus for attending, each PRACTICE will receive:

• FREE Channeld.com media player for your waiting room TV + 30-day FREE Trial - Valued at $429
• FREE 2 Personalised Facebook Videos for your own Facebook Page - Valued at $400
• FREE 10 point SEO/Marketing Audit of your website - Valued at $160
• FREE 3-month upgrade to High Priority on www.dentist.com.au - Valued at $100